CRACK is a crispy chicken hamburgers fast food restaurant, with a delicious and bold menu blended with a bunch of spicy humor. Inspired by the concept of neighborhood, the image of CRACK is combining ironic illustrations with a strong and shining color palette, referring to a nostalgic style design and evoking a homey feeling like belonging to a local friend club.
Art Direction, Branding, Packaging, Illustration, Photo & Design concept by Karla Heredia
Photography by Felipe Hedding
Thank you
