BRANDING, ILLUSTRATION, PACKAGING
Conectar educação e sustentabilidade de forma educativa, lúdica e divertida. Esses foram os pontos de partida para a FAZER FABER, edição especial dos Ecolápis da Faber Castell. A embalagem se transforma em 3 objetos baseados nos 3 Rs da Sustentabilidade: Reduzir, Reutilizar e Reciclar.
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Connecting education and sustainability in an educational, playful and fun project. These were the starting points for FAZER FABER, the special edition of Faber Castell's Ecological Pencil. The packaging transforms itself into 3 objects based on in the 3 Rs of Sustainability: Reduce, Reuse and Recycle.
A caixa do produto é sem ponto de cola e fechada como um estojo.
R de Reduzir: a embalagem se transforma num cofrinho.
R de Reutilizar: se transforma em plaquinhas sustentáveis contra o consumo excessivo de energia.
R de Reciclar: se transforma em um vaso compostável.
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The product box is glue-free and closed like a pencil case.
R for Reduce: the packaging is transformed into a box.
R for Reuse: it transforms into a sustainable plaque against excessive energy consumption.
R for Recycling: it becomes a compostable vessel.
R for Reuse: it transforms into a sustainable plaque against excessive energy consumption.
R for Recycling: it becomes a compostable vessel.
Concept Idea + Graphic Design: Thalles Ferreira
Educational Instructor: Patricia Clarkson
Project made in 2020, at Miami Ad School.
