Choose Taste
Client: KFC, Yum! Brands
Client: KFC, Yum! Brands
When KFC began offering grilled chicken, no one seemed to care. The challenge: Get customers to talk about KFC grilled chicken and increase traffic to KFC stores. The solution: Make choosing fried versus grilled a competition. How it works: Go to kfc.com, click once to vote, get a Facebook friend to vote and if they vote the same as you did, you get a free meal when you show up to KFC with that friend. Then, we announce the most voted side (no pun intended) on Facebook. If your side wins, you get even more of your choice—for free.
Note: Although this project was not produced, I thought it merited space in my portfolio because of it's sheer simplicity and potential.
ROLES: Sr. Art Director; Developed concept with ECD, creative director, a writer and a second art director
When you get to the redesigned site, the choice is simple: grilled or fried.
Once you choose, if you get a Facebook friend to choose the same, you get a free meal.
KFC sends you and your friend a Wingman Coupon—a coupon you can only use when you go to KFC together.
The big reveal on Facebook! In a way, eveyone wins (it's free KFC!)
