To tie into the "murdered out" (google it!) look of car culture, Dodge wanted to offer customers the special Blacktop Editions. Of course, a photo shoot was more than appropriate. Instead of just plopping cars on a tarmac, we developed a story for the hero shot: a graphic novel about a bunch of bad-ass guys meeting up before the big heist in downtown Detroit where (eventually) they all get killed. I think the photographer and retouchers did an outstanding job bringing it to life.