Reforming Every Body Rebrand
Pilates Studio in Boise, Idaho
Who is R.E.B.?
R.E.B., or Reforming Every Body, is a pilates studio in Boise, Idaho which has been open for almost a decade. The studio was started by owner Sara John, who became invested in pilates after receiving a cancer diagnosis. She wanted to create a studio that could help other people like her—people with injuries or diseases who are looking for a low-impact exercise. R.E.B. has a group of long-term clients who are very close to the instructors and are even like family.
R.E.B. was moving to a new downtown location and wanted a look which would modernize the studio and ensure its longevity. I was tasked with updating the branding. This included the logo, website, and signage. R.E.B. wanted the logo to be fresh, simplistic, but with a playful spirit. They also wanted a website that would be more functional to their clients with scheduling integration. Lastly, REB wanted to create new marketing tactics to be more present in the Boise community such as First Thursday events, running workshops, and referral policies.
Before & After
Logo Design
Primary Logo
Secondary Logo
Tertiary Logo
Color Palette
Typography
Imagery
Illustrations
These illustrations were printed as posters and hung up in the studio.
Patterns
Different texture/patterns to use for signage or flyers in REB branding.
Textures over color using darken, lighten, and color dodge effects.
Stationary
Signage
Wall mural for inside the studio; street sign and gate sign for the street-facing view of the studio.
Gate sign mock-up leading people downstairs to the studio; pattern mural on the wall next to the studio door.
Website
Branding Guide
Created by Clara Gray Designs
@claragray.design
