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    MTV approached Motherbird to refresh their corporate stationery kit. With an open brief, Motherbird presented the idea of photocopying each staff… Read More
    MTV approached Motherbird to refresh their corporate stationery kit. With an open brief, Motherbird presented the idea of photocopying each staff member doing something unique to them. A set of words were then produced, giving it that ultimate MTV cheeky feel. Each MTV staff member had 2 different photocopies and 2 words each, resulting in a rather big print run. The print included 4 spot fluorescent inks. Read Less
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MTV Australia
Corporate Stationery
— Art Direction
— Creative Direction
— Brand Development
— Verbal Branding
— Print Design
— Image Making
Bringing the MTV back to MTV

The ultimate destination for music and pop-culture, MTV Australia needed an injection of its bright, bold and mischievous personality for which it is so well known. What’s more MTV than an afternoon locked away in a copy room, photocopying…people?
Any vision loss is only temporary 

We are sure that user manuals caution directly against this, nevertheless MTV wouldn’t be MTV without breaking a few rules, so that’s just what we did.
Holla! Ahoy! Cowabunga!

One by one we photocopied each staff member alongside items embodying their personalities and were more than impressed when one emerged brandishing a water pistol and wearing a full body tiger suit. Paired with fluorescent greetings and language epitomising MTV’s personality, these photocopies became the foundation for a personalised stationery suite and brand which oozed MTV.
A talking point

Yeah, that’s my face squished up against the photocopier. You should see the ones that they didn’t let through.