Whitewall magazine is a contemporary art and lifestyle magazine. For their new logo, I explored ways of communicating the idea of luxury without the excess and 'bling' often associated with it. Linotype's Didot, a serif font with strong contrasts between the strokes, was used as a base. The serifs were removed and extra space was created by cutting of bits of the thin hairlines to air our the letters but keep a sophisticated look.
Whitewall is published quarterly and each issue treats a different theme. All texts and titles are composed in Akzidenz Grotesk, a very legible sans-serif that adds dynamism with its variety of weights.
Winter Issue Cover
Spring Issue Cover
Summer Issue Cover
Images and text were placed on either side of an upward tilted median.
Once again, the median allows for a dynamic way of placing information on a page.
Taking full advantage of the magazine's format (about 26x35cm), large images can be used.
- All images used in this project were found on blogs, books, etc. and belong to their respective owners -
