malluable Udemy Project

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The following project was a free exercise presented as a part of the Graphic Design Masterclass course on Udemy from Lindsay Marsh.

For this exercise, one was to design a logo for a lifecoaching company owned by Sophia Green. The name was alreday defined by Lindsay, so I used it to create my own design.

Lindsay’s idea behind the name malluable: malleable – “(of a metal or other material) able to be hammered or pressed into shape without breaking or cracking.”

I played with a different iteration from the same name to create something a bit different, which will be explained further below.

Client’s target audience and wishes:

-CEO’s
-Small Business Owners
-Personal Approach

Brainstorming

I decided to consider a different wordplay from what Lindsay used since the word “malluable” contains the word “mall” and ryhmes with “valuable”.

Modern phrase “shopping mall” was derived from the old meaning of the word, presenting “the busiest street in the town”, hence being the heart of a business of every town.

Skyscrapers seemed like an interesting idea to showcase a modern “mall”.

A diamond was to represent something of a high value and one possibility was to play with the shape of a letter “V”, combining it with the shape of a diamond.

At the end, I preffered the idea with the mall because of esthetical and technical reasons, but my skyscrapers did not feel very modern, so my next task was to present them in a more modern way.

I feel like adding some perspective simplified the design and gave it that modern touch I was aiming for. Moreover, I created additional space and combined the two concepts: a business street and a diamond at the end of the road.

Since the client aims to assist people and companies in career climbing, I found the concept of a street which leads to a success more than fitting.