Simplify to Clarify

t2 is a young Telco provider from Slovenia. We recognised it as a brand with huge potential to disrupt the market against the bigger and foreign Telco brands. In a fast changing communication landscape we wanted to create an agile brand while communicating their offers with clarity and drive them across different digital touch-points. Our team took t2 services for a ride, analyse pain points and tried to find new unexpected opportunities. 

Over a period of a couple weeks of thought process and execution, we decided to pitch the redesign to t2 team.

Two orange connecting bubbles were recognised as a strong t2 brand asset and it made sense to build on top of that. A pinch of swiss typography and lay-outing provided a much need consistency. We expanded the colour palette, provided hierarchy for packages while still keeping them in the same brand world. 

We found new opportunities for building brand presence and emotional connective on various touch-points. Enhancing t2 experience through welcome packages, digital channels and even interiors. Brand refresh made the brand feel mature and playful at the same time. With that being said we felt safe to tap into areas of iOT and Smart-home.