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    Ten wineries with strong personalities, individual stories and multi-faceted wines – unified in one constant by moodley brand identity. A simplis… Read More
    Ten wineries with strong personalities, individual stories and multi-faceted wines – unified in one constant by moodley brand identity. A simplistic, large-scale design, a newly designed typography and characteristically strong photography enable the visitors to enter the contrary world of the STK vintners. The supposedly soft, homey image of vintners has disappeared and was replaced by a new down-to-earthiness that highlights the everyday struggle with nature. Following the leitmotif “Life’s hard in the mountains”, the vintners are presented in approachable, straight-forward portraits, while the carefully crafted texts provide insights into the world behind the ideology. Credits Client: Steirische Terroir- und Klassikweingüter Creative/Art Direction: Wolfgang Niederl Graphic Design: Denis Lelic Photography: Michael Königshofer Text: Sebastian Krause Project management/Brand strategy: Lisa Haller Read Less
    Published:
STK
 
Life's hard in the mountains.
 
Ten wineries with strong personalities, individual stories and multi-faceted wines – unified in one constant by moodley brand identity.
A simplistic, large-scale design, a newly designed typography and characteristically strong photography enable the visitors
to enter the contrary world of the STK vintners.
 
The supposedly soft, homey image of vintners has disappeared and was replaced by a new down-to-earthiness that highlights the everyday struggle with nature. Following the leitmotif “Life’s hard in the mountains”, the vintners are presented in approachable, straight-forward portraits, while the carefully crafted texts provide insights into the world behind the ideology.
 
 
Have a look at
stk-wein.at
 
 
 
Credits
 
Client: Steirische Terroir- und Klassikweingüter
Creative Direction: Wolfgang Niederl
Art Direction/Graphic Design: Denis Lelic, Wolfgang Niederl
Photography: Michael Königshofer
Text: Sebastian Krause
Project management/Brand strategy: Lisa Haller