Brand: Pringles
Story: Hong Kong is a place where is full of stress and pressure. Most of the Hong Kong people almost forget to play or they don't even have time to relax themselves. They are exhausted their jobs and heavy workload. They need something for amusement and enjoyment to take a rest.
Concept: Through interviews and survey, potato chips is a must for amusement. Also, Pringles is a playful brand, it gives people a funny and humorus image. Also, the most impressed things of Pringles in Hongkongers' minds are the Long Barrel Can. That's why we created an event called "Let's Roll". The concept of the event is "Rolling like a Can". Participants can unleash creativity to make their own "Long Barrel Can Costumes" and roll together on the evnet day !!! This aims to remind hongkongers the happiness when they play. Moreover, this event can provide an nice experience for the hongkongers with Pringles as well as wider the fans circle in Hong Kong.
Target audience: Hong Kong youngsters who love playing and humorus things.
Media: Website, Fan Page, Leaflet, Event "Let's Roll"
Below are the promotional video for the event, "Let's Roll", which is an event for Hong Kong people to play with Pringles to relase themselves. All the participants will first group at "Inspiration Lake" in Hong Kong, then have a party there. The aim of the event is to make all the participants rolling together on the grasses like the "Pringles rolling can". Also, in the videos, they show an example of Rolling Can Costume for the event to the audiences.
Website of Let's Roll
"Rolling Can" Graphics for the campaign
