ING PACE Platform
ING PACE is an internal innovation process for ING employees to get their business idea approved and off-the-ground. The main approach for the website was to make each step visually interesting through the use of illustration, and also focusing on the flow of the approval process by having a progress bar visible at all times. The overall design is reminiscent of text book layouts. The numbered and clearly grouped sections help the users easily skim through and find information relevant to them.
Role Interactive designer and illustrator
Client ING Australia
Work completed at Lash Creative
Completed in 2019
