For the FW2020 launch of the newest adidas ZX sneaker,
we've created a series of artworks where lettering design and photography are mixed and intertwined together
to celebrate the career of the involved brand ambassadors.
Marracash, Fabri Fibra and Charlie Charles, three of the Italian rap game most relevant names at the moment,
are the faces of the campaign.
The lettering's softness and harmony recalls the material characteristics of the shoes sole,
while the chosen words are specific quotes related to famous tracks of the artists or their attitude and approach
to the musical world.
(Big up to Davide Pagliardini for these super sick designs, go check him out).
@kingmarracash: Intelli-Gangsta
"Intelli-Gangsta fin dal giorno uno
Chi scorre così? Nessuno
Chi scorre così? Nessuno
Bravo, nessuno".
(Dritto Al Punto, 2008)
Gallery of other portraits and pictures taken during the same shooting with the artist.
@fabri_fibra: Doppia Effe
"Hai comprato il mio CD, e lo canti tutto a memoria
È uno scandalo quando poi, l'hai copiato a mezza scuola
Questo è il mio passaparola, questo è l'anno "Abbasso Vibra"
Doppia F è la mia sigla, raga...?".
(Applausi Per Fibra, 2006)
Some other shots taken during the same shooting with the artist.
@charliecharles: Hits Only; Beat.
Few alternative shots taken during the same shooting with the artist.
Client: adidas Italia
Agency: We Are Social (MI)
Location: Cross+Studio (MI)
Talents:
Marracash / Fabri Fibra / Charlie Charles
Team:
Lettering and Illustrations: Davide Pagliardini
Retouch: Carloz Zangheri
Senior Content Specialist: Alvise Guadagnino
Content Specialist: Viviana Bonafede
DOP: Enrico Tabacchi
Associate Creative Director: Andrea Fumagalli
Mid-Weight Art Director: Ilaria Biani
Art Director: Gabriele Bass
Creative Copywriter: Francesco Ravelli
Account Director: Monik Ruffo
Account Manager: Lorenzo Fabaro
Account Executives: Andrea Testa, Francesca Tadini
Styling Marracash, Fabri Fibra: Ramona Tabita
Styling Charlie Charles: Fulgo Stigma
