BIGGER is a dystopic project based on the obsession and apprehension about the visual relevance of logos and branding elements.
BIGGER is all about all that's heavy, bold, fast, brave, daring, all-encompassing, unavoidably and inexorably "present", ubiquitous, here to stay, stronger than any adversity.
Each one of those aspects are shown in a pounding way throughout all the identity, tone of voice of the company, branding materials and visuals.
For anything that is big, BIGGER will be bigger compared to that.
But what this company is about?
The important is not the product or service.
The important is your perception.
BIGGER belongs to an old world, a world that could recall the "Heavy Modernity" depicted by Zygmunt Bauman, in contrast with the impulses of the new "liquid" or "gaseous" era.
A world dominated by manly aspects but also a sense of inferiority.
BIGGER means to be a fresh take on a brand described visually in a feignedly serious way, a glance from within that heavy world that should lead, in the end, to a new dimension of lighter hope, through a process of deconstruction and recomposing.
