Chefbot is a first-of-its-kind AI-powered Twitter tool that helps users pair the groceries in their fridge and pantry with personalized recipes and mealtime inspiration. Developed in partnership with our friends at 360i and technology partners Coffee Labs and Clarifai, and brought to visual life by César Pelizer and Hornet's team of animators, the Chefbot campaign offers an interactive, social spin on the Kroger Fresh for Everyone universe—a campaign which we at Hornet have been delighted to be part of since the beginning and can't wait to see what comes next.
Credits:
Agency: 360i
Production company: Hornet
Director: César Pelizer
Client: Kroger
Executive Producer: Alex Unick
Producer: Hanna Smith-Ide
Head of Creative Development Kristin Labriola
Senior Editor: Anita Chao
Character Design: César Pelizer
Creative and CG lead: Natalia Perez Melendez
Art Director: Corey Langelotti
Storyboards: Steph Dere and Sami Healy
Assistant Editor: Minseok Kim, Olivia Sack, Hyeseung Kim
Animators: Tom Sheck, Meg Oswalt, Natalia Perez
Rigger: Josh Planz
Modeler: Angeline Rivera
Lighting/Look Dev: Natalia Perez Melendez, Angeline Rivera
Lighting/Compositing: Christine Kim, Jamil Primas
Production Coordinator: Nikki Knight
Agency: 360i
Production company: Hornet
Director: César Pelizer
Client: Kroger
Executive Producer: Alex Unick
Producer: Hanna Smith-Ide
Head of Creative Development Kristin Labriola
Senior Editor: Anita Chao
Character Design: César Pelizer
Creative and CG lead: Natalia Perez Melendez
Art Director: Corey Langelotti
Storyboards: Steph Dere and Sami Healy
Assistant Editor: Minseok Kim, Olivia Sack, Hyeseung Kim
Animators: Tom Sheck, Meg Oswalt, Natalia Perez
Rigger: Josh Planz
Modeler: Angeline Rivera
Lighting/Look Dev: Natalia Perez Melendez, Angeline Rivera
Lighting/Compositing: Christine Kim, Jamil Primas
Production Coordinator: Nikki Knight
