Jučer d.o.o. (Croatian for Yesterday ltd), a company freshly established in March 2020, is its owners’ continued work in media industry, this time focusing on audio-visual content production. Knowing the media industry very well, they decided to name the company after the most common deadline in the industry – YESTERDAY! They approached us with a task to design Jučer’s visual identity.
The year 2020 has been pretty challenging thus far for everyone, and our goal was to give this brand an optimistic outlook, yet remain sleek and cool. We decided on using black backgrounds combined with holographic foil, whose various colors represent a longing for a brighter future in these uncertain times.
I z o n e . a g e n c y 2 0 2 0 .
