Task:
Immerse the audience in the world of trading in an intriguing and attractive way.
Solution:
We modeled and animated a miniature world prototype of trading utilizing a top view of blocks and buildings, which represent different companies. The difficult part was to recreate the specific essence of every business so that the viewer would recognize the company at a glance. Our main goal was to enable viewers to discover a new detail every time they would rewatch the ad. The edit of the video posed a challenge because we wanted to have an engaging visual stimulation and at the same time keep the flow smooth. Furthermore, we experimented with the transition from an isometric landscape into a flat one to demonstrate the functionalities of the mobile interface. The final result was more than satisfying for both us and the client. See for yourself ;)
Client: Trading 212
Business: Financial brokerage and trading services
Production Year: 2020
Creative: ROBO LAB
Video Production: ROBO LAB
