6th Anniversary of The Scientist Coffee 科学家咖啡六周年

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Poster, 2020

Creative Director Alex

Art Director Alex

Designer Alex

Client The Scientist Coffee

Perfecting is the promotional theme of the peripheral products of The Scientist Coffee's sixth anniversary. In the design of the promotional posters, I captured the three most representative steps in the coffee making process and used the state of the hands in these steps as the main elements. Through the cutting and grid system layout of hand's images and theme words, it shows that the brand is in a state of pursuing perfection and conveys the brand's attitude towards perfection. The graininess of the images, the luster of silver ink and the texture of black paper echo this theme's artistic expression of timelessness and classics. The elements in the posters are also used in the design of peripheral products this season.

“完美进行时”（Perfecting）是科学家咖啡六周年周边产品推广的主题。在主题海报的设计中，我捕捉了咖啡制作过程里最具代表性的三个步骤，并将这些步骤中人手的状态作为主要元素，通过对手的图像和主题文字进行裁切和网格化的编排，表现出始终在追求完美的运动状态，传达了品牌精益求精的态度；海报图像中的颗粒感、银色油墨的光泽和黑色卡纸的质感呼应了这一主题对永恒和经典的艺术化表达。海报中的元素也都应用在了这一季周边产品的设计中。