Sweety Ripple 甜甜小漾
Branding, 2020
Creative Director Alex
Art Director Alex
Designer Alex
Motion Karo
Client Sweety Ripple
Sweety Ripple is a new brand of tea drinks and its main product is fresh fruit tea. In the visual design of brand, I expressed the core points of brand promotion, such as ripple, satisfaction and fresh. First of all, I set the ups and downs of the format system to echo the brand name Sweety Ripple to describe the product experience. Secondly, I designed witty and satisfied expression illustrations to establish emotional communication with consumers. Finally, I used raw material pictures without modification and typesetting without information hierarchy to reflect the fresh and non additive features of the product. There is no logo in the traditional sense in the visual design of Sweety Ripple, I combined information, expression illustrations and pictures in a wavy format, open and rich, which constitutes a unique brand visual memory point.
甜甜小漾是一个新兴茶饮品牌，新鲜初榨的果茶是它的主要产品。在品牌的视觉设计中，我抓住小漾、小样、首榨三个品牌推广的核心点，首先通过设定起伏的格式系统来呼应品牌名“小漾”对产品体验的描述，其次以挑逗俏皮的“小样”表情，建立与消费者的情绪沟通，最后利用不加修饰的原材料图片和去除层级的文字排版来体现产品新鲜无添加的特色。甜甜小漾的品牌视觉中没有传统意义上的固定标志，我通过波浪形的版式将信息、插画表情和图片组合，开放且丰富，构成了独具识别性的品牌视觉记忆点。
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