Not Quite 不太對

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Not Quite 不太對

Branding, 2020

Creative Director Vincent

Art Director Alex

Designer Alex

Not Quite is a cultural and creative brand that combines fun and express life attitude. We hope that users can express their ideational bravely through Not Quite, insisting on maintaining a dialectical and thinking attitude towards life. The project does not use too many design language, but this does not mean monotonous. We use sarcastic word and a "⍻" symbol that left a deep impression on Chinese post-80s and 90s in the education stage to communicate interestingly with viewers. Not Quite is always in an unfinished state. We hope that through the second creation of users, this cultural and creative product will be more fun and vivid.

不太对是一个结合趣味创意、表达生活态度的文创品牌。我们希望使用者能通过不太对，坚持那份对生活保持辩证和思考的态度，勇敢表达自己的想法。不太对项目本身没有使用过多的设计手法，但这并不等于单调。我们用调侃的文字内容，和一个中国80、90后在教育阶段印象非常深刻的“⍻”符号，与观者进行有趣的沟通。不太对始终是未完成的状态，我们希望通过使用者的二次创作，让不太对这个文创产品更好玩更鲜活。