SBS 8 News
Journalism that preserves the standards and centers
Journalism that preserves the standards and centers
SBS main news “8 News” has undergone a major renewal of its brand identity, including changing the logo and title and extending the broadcast time.
SBS put forward the slogan of this renewal as 'journalism that preserves the standards and center of Korean news.'
The new 8 News logo and its brand identity, which will replace the existing logo of 6 years, was designed by CFC, and Cobb Studio was in charge of the main title/major news/weather/sports.
In this project, we tried to embody the 'standards and centers' and 'communications with viewers', and visualize the direction of 8 News.
SBS put forward the slogan of this renewal as 'journalism that preserves the standards and center of Korean news.'
The new 8 News logo and its brand identity, which will replace the existing logo of 6 years, was designed by CFC, and Cobb Studio was in charge of the main title/major news/weather/sports.
In this project, we tried to embody the 'standards and centers' and 'communications with viewers', and visualize the direction of 8 News.
On air
2020.9
2020.9
Main title
Director : DUDU
Style frame : DUDU, Eunjin Jo, Yeonwoo Park
Animation : DUDU, Yeonwoo Park
Compositing : DUDU, Eunjin Jo, Yeonwoo Park
Director : DUDU
Style frame : DUDU, Eunjin Jo, Yeonwoo Park
Animation : DUDU, Yeonwoo Park
Compositing : DUDU, Eunjin Jo, Yeonwoo Park
Major News
lead Artist : Eunjin Jo, Seoeun Kim
lead Artist : Eunjin Jo, Seoeun Kim
Sports News
lead Artist : Myunghwan Im, WooSung LEE
lead Artist : Myunghwan Im, WooSung LEE
Weather News
lead Artist : Yeji Moon
lead Artist : Yeji Moon
