The NSPCC, a charity which takes care of children at risk, asked us to create an appeal to raise funds to build a crisis centre which emulated a 'big hug'. 

Along with a cash gift, donors were invited to write a few words of support to children that would use the space. Kind words (as well as cash) came flooding in and it was decided that a Big Book of Hugs would be created to take pride of place in the buildings foyer.