These was an old print campaign that we published at around 2002-2003. I happened to run by the files again and decided to showcasing it here. 

I still find it beautiful and worth keeping.

The brief was to have a print campaign for this milk in the can brand running only in Chinese newspaper in Indonesia. The brand has that local belief that one need to consume this milk while you're recovering from sickness to partying too much. 

We decided to build up that belief through several well known Chinese stories.

This series of prints swept the local awards, each version was individually won metal and was showcased at several creative publication back then.

But the most satisfying fact is that these prints is hanging in our client somewhere in their headquarter. I guess he loves it as much as we do. 

Art Director: Hendra Lesmono & Budiman Gani

Copywriter: Budi Haryanto

Illustrator: Jermy