Intel (India) wanted a robust Employee Referral Program (ERP) campaign to make ERP the #1 hiring channel and reduce dependency on external recruitment agency.
Work is fun with friends around ... Friendships Matter!
We created a campaign based on the theme of friendhsip; this campaign was huge success at Intel India that we picked up Intel China, Intel Vietnam and Intel Malaysia along the way!
In all markets, it was panned out as:
In all markets, it was panned out as:
Posters | Standee | EDMs | Microsite | Banners | Newsletter | Cafeteria engagement | Props
and DM.
and DM.
The campaign was nominated (from MRM India) for Mccann Worldgroup Award and Goafest 2013.
