Intel AppUp developer program wanted to target developers and get them to join their program. They wanted to communicate that apps can break the monotony of coding, enable them to express their creativity and also augment their income through sales of apps.
We indentified different pain points of developers and created a total of 5 spots addressing these pain points creatively. This campaign won a Bronze at the Big Bang Awards, Bangalore.
The Code (Species Ad 1)
The Boss (Species Ad 2)
