Faircom Fibre rebranding
Creating a quirky, entertaining brand | Observations
People are inherently nostalgic
Good ideas (and new ideas) are often old
A concept can take you far
You do not always have to 'literally' sell your brand
Go with the times
Sometimes, use what's in the news
Customers often notice striking visuals first
It's all about how you frame bad (or good) news
Sometimes, (literally) illustrate new concepts
Faircom Fibre is an internet service provider in the Western Cape. Marketing campaigns were often regarded as successful, generated a lot of leads and provided many laughs.
