USER PERSONAS IN UX AND UI DESIGN
User-centered design or User-Driven Development is a framework of processes (not restricted to interfaces or technologies) in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process.
"Personas are fictional characters which you create based on research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas help you to understand your users’ needs, experiences, behaviours, and goals. Creating personas can help you step out of yourself. It can help you to recognise that different people have different needs and expectations, and it can also help you to identify with the user you’re designing for. Personas make the design task at hand less complex, they guide your ideation processes, and they can help you to achieve the goal of creating a good user experience for your target user group."
–Nicholas Nesbitt
