Mind Matter
Mind Matter is a consulting service that brings thought, direction and organization to emerging and established creative companies. They work closely with clients to develop a meaningful purpose and value chain internally which guides their business behaviour.
Scope
Brand Strategy
Naming
Branding
Naming
Branding
Concept & Naming
According to the theory of relativity, a singularity is the infinite concentration of density (energy) in a volume zero, or almost zero. A singularity detonates energy whose size we cannot dimension, an example is the theory of the creation of the Universe.
The relationship of this theory to the project is because the role of Mind Matter is to “concentrate”. To concentrate efforts, to concentrate energy from human resources, to concentrate minds, concentrate, focus… until it causes the business to “explode” growing exponentially.
Energy is matter, and that’s why we use the word MATTER, which has two meanings: the material of which any physical object is composed, and to be of importance. The same happens with the world MIND, that could mean the part in a conscious being that reasons, and to care.
Branding
Still inspired by the concept of concentration, we designed a logo based on the extreme simplification of typography, so that it loses its shape and becomes a geometric figure, a “mass”, an isotype. However, it is supported by a 100% readable typographic logo that supports it in all applications.
