Nanda Mac
PT
Projeto desenvolvido para Nanda Mac Dowell que mora em Nova York, empreendedora, palestrante internacional e vendedora há mais de 18 anos. Estrategista de vendas, já impactou dezenas de milhares de pessoas com seus treinamentos e ensinamentos em suas redes sociais. @nandamacdowell
Identidade Visual
O objetivo principal do projeto foi criar uma marca com personalidade compatível com o público da cliente, que se comunicasse visualmente e criasse um vínculo com ele.
Os atributos definidos para a personalidade da marca foram: séria, moderna, confiável, profissional, elegante e madura. Que traduzem as características da cliente como geradora de conteúdo e provedora de conhecimento.
Para a marca, foi estabelecido o uso das cores preta e branca, sempre em contraste com o fundo. O uso do violeta aparece pontualmente em outros elementos da identidade visual.
Segundo a psicologia das cores, o preto é associado com o poder, elegância, formalidade, confiança. É considerada uma cor prestigiosa. Implica em autocontrole e disciplina, independência, força de vontade, autoridade e poder. Combinado com o branco, cria uma atmosfera argumentativa.
O branco passa a sensação de tranquilidade, organização. Ressalta a luz das outras cores. Desperta um sentimento de harmonia e equilíbrio. Transmite pensamentos como competência e pureza.
O violeta/roxo remete a calma, respeito e sabedoria. Estimula a imaginação e a criatividade. Passa a sensação de sensatez e calma. E é uma cor que se comunica bastante com o público feminino.
Para o projeto, foi escolhida uma família tipográfica sem serifas, de estilo reto e uniforme, geométrico, com linhas limpas e excelente legibilidade. Esta fonte transmite modernidade, minimalismo e criatividade, reforçando os atributos da personalidade e das cores da marca.
EN
Project developed for Nanda Mac Dowell who lives in New York, an entrepreneur, international speaker and salesperson for over 18 years. A sales strategist, she has already impacted tens of thousands of people with her training and teachings on her social networks. @nandamacdowell
Project developed for Nanda Mac Dowell who lives in New York, an entrepreneur, international speaker and salesperson for over 18 years. A sales strategist, she has already impacted tens of thousands of people with her training and teachings on her social networks. @nandamacdowell
Visual Identity
The main objective of the project was to create a brand with a personality compatible with the client's audience, which communicated visually and created a bond with it.
The attributes defined for the brand's personality were: serious, modern, reliable, professional, elegant and mature. Which translates the client's characteristics as a content generator and knowledge provider.
For the brand, the use of black and white colors was established, always in contrast with the background. The use of violet occasionally appears in other elements of the visual identity.
According to color psychology, black is associated with power, elegance, formality, and confidence. It is considered a prestigious color. It implies self-control and discipline, independence, willpower, authority and power. Combined with white, it creates an argumentative atmosphere.
White gives the feeling of tranquility and organization. Highlights the light of other colors. Awakens a feeling of harmony and balance. It conveys thoughts such as competence and purity.
Violet/purple refers to calm, respect and wisdom. Stimulates imagination and creativity. It gives a sense of sanity and calm. And it is a color that communicates a lot with the female audience.
For the project, a sans-serif typeface was chosen, with a straight and uniform, geometric style, clean lines and excellent legibility. This font conveys modernity, minimalism and creativity, reinforcing the attributes of the brand's personality and colors.
The main objective of the project was to create a brand with a personality compatible with the client's audience, which communicated visually and created a bond with it.
The attributes defined for the brand's personality were: serious, modern, reliable, professional, elegant and mature. Which translates the client's characteristics as a content generator and knowledge provider.
For the brand, the use of black and white colors was established, always in contrast with the background. The use of violet occasionally appears in other elements of the visual identity.
According to color psychology, black is associated with power, elegance, formality, and confidence. It is considered a prestigious color. It implies self-control and discipline, independence, willpower, authority and power. Combined with white, it creates an argumentative atmosphere.
White gives the feeling of tranquility and organization. Highlights the light of other colors. Awakens a feeling of harmony and balance. It conveys thoughts such as competence and purity.
Violet/purple refers to calm, respect and wisdom. Stimulates imagination and creativity. It gives a sense of sanity and calm. And it is a color that communicates a lot with the female audience.
For the project, a sans-serif typeface was chosen, with a straight and uniform, geometric style, clean lines and excellent legibility. This font conveys modernity, minimalism and creativity, reinforcing the attributes of the brand's personality and colors.
Social Media Plan
PT
Nesta etapa do projeto, foi criada e incorporada aos layouts uma forma que remete a um “balão” de fala, uma vez que a cliente usa essencialmente a linguagem verbal para compartilhar e vender seu conhecimento nas mídias sociais.
Foram desenvolvidos templates para posts, stories, capas de IGTV para o Instagram, capa do canal e capas de thumbnails para o Youtube e capa de episódios de podcast para o Spotify.
EN
At this stage of the project, a form that resembles a speech bubble was created and incorporated into the layouts, since the client essentially uses verbal language to share and sell her knowledge on social media.
Templates were developed for posts, stories, IGTV covers for Instagram, channel cover and thumbnail covers for Youtube and cover for podcast episodes for Spotify.
At this stage of the project, a form that resembles a speech bubble was created and incorporated into the layouts, since the client essentially uses verbal language to share and sell her knowledge on social media.
Templates were developed for posts, stories, IGTV covers for Instagram, channel cover and thumbnail covers for Youtube and cover for podcast episodes for Spotify.
Umi Design
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