Gat MídiaPT
PT
A empresa surgiu em 2021, com o propósito de transformar a informação de empresas e instituições em notícia relevante para a opinião pública – no Brasil e no exterior.
A Gat Mídia é uma simbiose de assessoria de imprensa com gestão de crise e positivação de imagem, além da produção de conteúdo inteligente.
Projeto
Fomos chamados para redesenhar a logo e desenvolver o website da empresa. Criamos uma marca minimalista e tipográfica, que transmite credibilidade e elegância. Seu design simples e leve é facilmente reconhecido e lembrado pelos clientes.
EN
The company was created in 2021, to transform information from companies and institutions into relevant news for public opinion – in Brazil and abroad.
Gat Mídia is a symbiosis of press relations with crisis management and image enhancement, in addition to the production of intelligent content
Gat Mídia is a symbiosis of press relations with crisis management and image enhancement, in addition to the production of intelligent content
Project
We were asked to redesign the logo and develop the company's website. We created a minimalist and typographic brand that conveys credibility and elegance. Its simple and lightweight design is easily recognized and remembered by customers.
We were asked to redesign the logo and develop the company's website. We created a minimalist and typographic brand that conveys credibility and elegance. Its simple and lightweight design is easily recognized and remembered by customers.
PT
Paleta de Cores
A paleta de cores foi definida a partir do posicionamento da empresa, do seu público-alvo e da pesquisa sobre sua área de atuação e seus concorrentes.
O cinza é uma cor elegante, associada aos sentimentos de mérito e valor. Transmite maturidade, imparcialidade e trabalho intelectual. Passa a sensação de gentileza, mas com discrição e bom gosto. Segundo a psicologia das cores, o cinza é a cor do compromisso e da formalidade. Pela sua neutralidade, é uma boa base para ser combinada com outras cores, pois não atrai tanta atenção para si.
EN
Color Palette
The color palette was defined based on the company's positioning, its target audience and research on its area of activity and its competitors.
The color palette was defined based on the company's positioning, its target audience and research on its area of activity and its competitors.
Gray is an elegant color, associated with feelings of worth and worth. It transmits maturity, impartiality and intellectual work. It conveys the feeling of kindness, but with discretion and good taste.
According to color psychology, gray is the color of commitment and formality. Due to its neutrality, it is a good base to be combined with other colors, as it does not attract as much attention to itself.
Umi Design
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