Dover Recycle
PT
Projeto executado para a Dover-Roll, empresa que atua no ramo de sacos plásticos há 35 anos. O objetivo principal foi a criação de uma marca que representasse a visão da empresa em relação à reciclagem, a sustentabilidade e a economia circular.
Logomarca
Inicialmente, propusemos uma nova estratégia na forma como a empresa se apresenta para a sociedade, traduzida na afirmação: “Nossa missão não é produzir sacos de lixo, é oferecer uma solução sustentável e 100% reciclável, para o descarte consciente dos resíduos domésticos e industriais.”
Foi desenvolvido um símbolo para a marca que isoladamente funciona como um selo, que informa ao consumidor que aquele produto é reciclável e tem a qualidade Dover-Roll. Uma empresa que investe na recuperação e reprocessamento de filmes plásticos descartados, retirados do meio ambiente.
As letras usadas significam "Dover Recycle", mas, ao mesmo tempo, são as iniciais do nome da empresa, o que aproxima ainda mais a associação dela com o conceito de economia circular, na mente dos consumidores.
EN
Project executed for Dover-Roll, a company that has been operating in the plastic bag business for 35 years. The main objective was to create a brand that represented the company's vision regarding recycling, sustainability and the circular economy.
Project executed for Dover-Roll, a company that has been operating in the plastic bag business for 35 years. The main objective was to create a brand that represented the company's vision regarding recycling, sustainability and the circular economy.
Logo
Initially, we proposed a new strategy in the way the company presents itself to society, translated into the statement: "Our mission is not to produce garbage bags, it is to offer a sustainable and 100% recyclable solution for the conscious disposal of domestic and industrial waste.”
A symbol was developed for the brand that works alone as a seal, which informs the consumer that the product is recyclable and has Dover-Roll quality. A company that invests in the recovery and reprocessing of discarded plastic films, removed from the environment.
The letters used to mean "Dover Recycle", but at the same time, they are the initials of the company's name, which brings even closer its association with the concept of circular economy in the minds of consumers.
Initially, we proposed a new strategy in the way the company presents itself to society, translated into the statement: "Our mission is not to produce garbage bags, it is to offer a sustainable and 100% recyclable solution for the conscious disposal of domestic and industrial waste.”
A symbol was developed for the brand that works alone as a seal, which informs the consumer that the product is recyclable and has Dover-Roll quality. A company that invests in the recovery and reprocessing of discarded plastic films, removed from the environment.
The letters used to mean "Dover Recycle", but at the same time, they are the initials of the company's name, which brings even closer its association with the concept of circular economy in the minds of consumers.
Umi Design
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