While working for a branding agency in 2011, I was tasked with creating the brand identity for Secret Bay Resort — A beautiful Eco-resort in Dominica, West Indies.

This sustainable up-market villa development project in Portsmouth area has ten spacious villas with spectacular views and access to Secret Beach; one of Dominica’s most beautiful beaches. The mission was to create a brand that embraced the 'Nature Isle' aesthetic as well as create a brand that would be internationally recognized.

After a visit to the beautiful nature isle, many sketches and notes later, the branding for the Secret Bay resort was presented.

A vine-like brand property was inspired by the web of gaia (mother earth) and the many winding paths, roads, hiking trails present in Dominica. 
The brand property also represented the veins of leaves and plants — The beautiful organic pattern of life.

The brand property is used as a veil to add to the feeling of secrecy to the location.

Invite you to the secret that is this Secret Bay.

“Tanya has been involved in various projects with us and her design capability is great. She keeps the aesthetic aspects tightly connected to the brand and positioning to ensure integrity throughout the process.” - Gregor Nassief, Director of the Secret Bay Eco Resort, Dominica