2010 finished with some great projects, some hard projects and some very fun ones as well and 2011 continued that trend at the start with the repositioning of Immortelle Beauty.
A beauty product for the Caribbean woman.
We created a brand identity and package design which combined the culture of the Caribbean with international cosmetic quality.
We wanted to design a logo that had some of the quirks of an organic feel but was strong and modern so as to hold the brand together and make it timeless.We turned to strong typography that was tailored for the brand. In keeping the corporate material clean, we went for quality paper; white with just one accent colour from the colour palette and we created a custom die scalloped trim for the stationery.The scalloped trim was inspired by the decorative fret work and dollies in older homes throughout the Caribbean.
Art Direction, Design: Tanya Marie Williams with Creative Direction by Marlon Darbeau.
We created a brand identity and package design which combined the culture of the Caribbean with international cosmetic quality.
We wanted to design a logo that had some of the quirks of an organic feel but was strong and modern so as to hold the brand together and make it timeless.We turned to strong typography that was tailored for the brand. In keeping the corporate material clean, we went for quality paper; white with just one accent colour from the colour palette and we created a custom die scalloped trim for the stationery.The scalloped trim was inspired by the decorative fret work and dollies in older homes throughout the Caribbean.
Art Direction, Design: Tanya Marie Williams with Creative Direction by Marlon Darbeau.
Company: Abovegroup
