Hermo — Brand Design

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HERMO is a contemporary motorcycle clothing brand that embraces the philosophy of a romantic solo wanderlust. The word Hermo is a combination between ermo — an old italian expressions that means “solitary” — and Hermes the ancient Greek god of travel. The concept compares the contemporary biker to the romantic figure of the errant knight and his quest, both moved to the edge of the world in search of an ideal destination: find themselves, their Inner Quest. The logo translates these concepts: a minimal knight and a down arrow as a symbol of biker’s inner journey. A brand that’s like the fog of its romantic landscapes, where the boundaries between interior and exterior, reality and dream, material and spiritual are lost.