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Personal Branding


Personal Branding
This project dealt with the restyling of my personal image. 
The seed of origin of my research was my name, Silvia, from which many worlds and meanings sprouted: illuminated letters, heraldry, graphic design, alchemy, snake, black and white, union of opposites etc. A small universe that represents my way of being and my profession.

In particular, the snake carries with it the meaning that most expresses my job: shedding skin, the capacity for transfomation, knowing how to adapt to situations depending on what is required of you.
A noble value that takes shape in a neo-modernist heraldic logo.




— Moodboard  




  Concept  




  Brand Guidelines  




  Logo Design  




  Brand Identity   




   Workspace   




Thanks for watching!


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designed by Silvia Amadei​​​​​​​
© all rights reserved


Personal Branding
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