Interbrand worked with TAL, Australia's life insurance specialists, to create a short video about why life insurance matters. Life insurance recognises the value of the life you’ve created and the future you imagine. It helps you prepare for some of life’s unexpected challenges.
We wanted to create a video that explained the importance of life insurance without it feeling like a sales tool. Joao Peres created an icon set for the animation section and then we sourced stock video to use for the edit. We spent a long time looking for the right footage, which both felt right and looked right. We then graded the video to pull it all together. Mike Rigby was the Creative Director on this project and we're very happy with the result.
Big thanks to our voice over artist, Simon Harvey, and to Ian Camilleri for the audio mix. Watch the full length TAL video or the short animated icon set in the video players below.
Creative Director - Mike Rigby
Design, Storyboards and Direction - Joao Peres
Motion Designer and Video Editor - Mike Tosetto
Design, Storyboards and Direction - Joao Peres
Motion Designer and Video Editor - Mike Tosetto
Sound Designer - Ian Camilleri
