Nokia
What will you create today?
What will you create today?
Assignment: Relaunch the Nokia brand in North America
Brand Platform: We are all creators
Insight: People are motivated to create when their creations are recognized as valuable.
Idea: Community-centered open air creators marketplace
Brand Platform: We are all creators
Insight: People are motivated to create when their creations are recognized as valuable.
Idea: Community-centered open air creators marketplace
This site is meant to be navigated by panning right or left. Once at the site, users have the option to “Get Inspired” by our history as creators on the left or shop the Creator’s Marketplace on the right. Or users can immediately click on the “Start Creating” button to make something new. Clicking on the “Start Creating” button opens up the creation tool on the page. From here users can create something new, like a video, which will be added to the left side of the page, taking its place within our long history of creations. At that point, other users can vote to have the new creation put up for sale in the “Creator’s Marketplace.” During the whole experience, users can toggle through the bottom module to explore all the great features of the phone. And at any point, users take advantage of the “Buy Now” option.
Rich Media: This Video Ring Tone Maker. Pandora listeners will hear the Nokia Ringtone mixed to the Genre they are listening too. They will then be invited to create their own ring tone, share one or Visit our page to our more about the Nokia Journey.
