Jessica Hensley's profile

Chopsticks | United Airlines

Jessica Hensley
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Japanese Chopstick Wrapper
Food Service Packaging, In-flight Utensils 
Company research findings revealed key insight that many travelers fold their chopsticks wrapper into origami after eating. To enhance their experience a new wrapper was designed for premium travelers in premium cabins. Based on cultural findings, a color palette and symbolic hand drawn vector images were developed to illustrate the wonderful four seasons of Japan, creating a more suitable and aesthetic paper for origami.
chopsticks japanese wrapper Food Airlines Service Quality strategy cultural research findings
© Spring 2013 United Airlines, Inc. All rights reserved.
chopsticks japanese wrapper Food Airlines Service Quality strategy cultural research findings
© Spring 2013 United Airlines, Inc. All rights reserved.
chopsticks japanese wrapper Food Airlines Service Quality strategy cultural research findings
© Spring 2013 United Airlines, Inc. All rights reserved.
Chopsticks | United Airlines
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Jessica Hensley's profile

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Jessica Hensley's profile
Chicago, IL, USA

Chopsticks | United Airlines

Company research findings revealed key insight that many travelers fold their chopsticks wrapper into origami after eating. To enhance their expe Read More

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