Project Brief: Create a campaign using digital media that generates global brand awareness for Yamaha’s full range of products. They want you to develop a digital platform, product, service, or idea that engages people through new methods of online advertising.
Yamaha believe that through the collaboration of musician and instrument, or rider and bike, passion and performance is harnessed – although their products are different, the audience attitude remains the same.
Yamaha believe in the power of play, choosing to call its audience ‘players’ rather than consumers or customers. You should develop this interactive approach to tell their story. They would like you to create a digital idea that immerses new players – those who are young at heart – in the Yamaha world.
Concept: Get the players to build their own custom yamaha product.
How it works: A tablet magazine Ad that turns into a game which lets the players build/customize a yamaha product using the options provided. The final customization is published into a competition website. The winning customization will get produced in limited edition by Yamaha and the name of the player who built it gets engraved on to the product.
Target Audience: Amateur musicians or riders with a passion to find their own way to play.
How the game works: example screens
How each screen look for the three options to build are shown.
Web Banner Ads and Facebook Cover Image
The competition website.