Our friends at Blue Blood Brewing Company tasked us with that challenge. Rather than getting cute, we opted for the tried and true mix of posters, signs and coasters. But with the creative twist of strikingly minimalist design and bold wordplay on law enforcement themes. These pieces tell a loud and clear brand story, but also give the bar owner the freedom to add a customized message. Piquing the interest and wetting the tastebuds, they beg to be examined, discussed and savored over a delicious pint of Blue Blood.
Credits: Greg Wiley, creative director; Ryan Holt, art director; Justin Young, graphic designer; Brandon Murray, graphic designer; Cameron Nelson, graphic designer; Jon Lundeen, writer/producer
This series of posters was developed to launch the10-Series Line of beers by Blue Blood. The 10-Series is a premium style of beer with higher alchohol content and sometimes more experimental ingredients. We wanted to set this line apart from the existing Blue Blood main line and give it it's own look.
