The Essence of Lenor Freshness
Bring to life what Lenor’s freshness means to convince people it is worth using.
Create a simple, modern and impactful poster with a headline to communicate that Lenor’s freshness is essential.
TITLE: Let your laundry do the talking
The idea is a music festival, full of people having fun and a guy is trying to spot a friend in a large crowd. He sends a message to the other's cell phone, but until he receives an answer, a fresh scent reminiscent of the clean clothes that his friend usually wears, makes him follow the "path" that will take him close to where other is.
In a place that overflows with energy like a concert, where is very easy to lose your freshness (dancing, crowds, drinks, smoke), the duration and intensity of Lenor's freshness is emphasized,
in a minimal, modern and unexpected way. Imagine this: Lenor's freshness beats technology! (messenger, send your location)
Special credits and thanks to the photographer for his Royalty-Free image:
Lachy Spratt
TITLE: Don't bring work with you
Clean clothes are a major part of smelling good. But clean is simply not enough during your day. You need a freshness that follows you all day and prevents odors from the places you find yourself from getting soaked in your clothes and carrying them with you. Lenor offers you the freshness that makes you withdraw your thoughts from the surroundings, feel serene, still, and to concentrate on what you want to do.
The idea is to present 3 people at the same time in a visual, whose profession has to do with places with strong or special smells such as, a chef, a doctor and a photojournalist. The transition from the close-up of one image to another (with soft, curved borders), simulates a smell that spreads, travels across a room. So, in a simple, modern way and with a theme from our daily life, it is captured that thanks to the use of Lenor, the freshness of your clothes remains and prevents other odors from following you.
Special credits and thanks to the photographers for their Royalty-Free images:
Zahir Namane, Jan Vašek and Sebastien Bourguet
