The concept is a Handmade whisky.

A bottle holder in a minimal man shape, embracing the bottle with his hands dipped in a red wax, tells Maker’s Mark story and emphasizes the Brand Key:

all bottles of Maker's Mark are hand-dipped in wax.

It is made from high quality wood, in a colour shade similar with the product, it has a modern and minimal design, is consistent with the brand values and emphasizes the handmade characteristic of the whisky. You can use the bottle holder for every bottle that fits in or as a decorative sculpture.

Maker’s Mark fans will love it because it reminds them of its history.
The rest will love it for its aesthetics, minimal shape and decorative use.