Juniper is a Colombian brand of drinks and soft drinks that we have been working together for quite a while. Creating packaging and labels for every new product they have launched. We´ve always had the freedom to create new things for each product, which is great as designers but challenging as strategists.
For this new collection of sparkling waters (Coconut, Lemongrass, and Rose Cider), we wanted to keep all labels consistent regarding our first juniper label: Elderflower as they belong to the same category. We defined some key elements as the main assets to make the brand stand out regardless of the flavor, color, and visual storytelling.
Say hi to Juniper´s new kids!
Photography: invade design