Justin Bridou is an old man behind a French iconic brand of Sausage. After 20 years of silence, Justin Bridou comes back and he is not happy...
We won the Justin Bridou pitch with the idea that Mark Zukerberg and Facebook did not invent anything.
Even before 2007, French people were used to meet, chat, discover new friends, share stories, photos, videos and likes around a slice of sausage at the « aperitif »  time.

It was time for Justin Bridou to tell the truth.
The campaign was launched with a strong TV spot of 60’’, telling the story of the so famous Justin Bridou who goes to Facebook Headquarters to claim for justice.
The TV spot was supported by a Social Media and a digital campaign that allowed a thousand of people to show their support and help him in his quest.

680 000 views on Youtube
32 363 Likes on Facebook
JUSTIN BRIDOU
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JUSTIN BRIDOU

Justin Bridou is an old man behind a French iconic brand of Sausage. After 20 years of silence, Justin Bridou comes back, and he is not happy...
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202
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Published:

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