FISHERMAN'S CLAÅK
We won the Fisherman's Friend's pitch and built an integrated campaign with a simple idea:
turn the historic visual key of Fisheman's friend - the Fish Slap - into a sport: The CLAÅK. 
First, built around the the French Claåk Association website, sponsored by Fisherman's Friend, films, prints and banners set up the founding principles of the sport. In a second time, 5 funny digital games were available in Apps Store to allow everybody to train to the Claåk.
And last but not least, we organised a real tournament all around France.  

Grand Prix Stratégie 2014 - GRAND PRIX (event) 
W3 Digital 2014 - 2x Gold, 2x Silver
FISHERMAN'S CLAÅK
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FISHERMAN'S CLAÅK

Grand Prix Stratégie 2014 - GRAND PRIX (event) W3 Digital 2014 - 2x Gold, 2x Silver Client: Fisherman's Friend Agency: McCann Paris / Soleil No Read More
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