“Sing for Joy” is a biennial choral concert at Hanoi Opera House. Each year, “Sing for Joy” has many local and foreign choirs’ performances, with the total participation of more than 300 performers. 

More than that, “Vui Ca - Sing for Joy 2019” is a fund-raising concert, all profit directly support the children at Miracle Choir & Orchestra - a project provides free-of-charge, weekly music lesson to under-privileged children in Hanoi area.

As choral concert is not a familiar topic with Vietnamese people, I choose the main idea of campaign is about raising fund for SOS's children to have better access to art. Because of that, social posts do not focus on the performance, but on the journey SOS's children grow with music, play music and other personal stories of children's dreams instead.