Client: Pribuzhie Group
Task: complex brand development — positioning, brand platform, naming, slogan, logo, identity, packaging.
MIEDNOWSKI — products made according to traditional Polish recipes. The decision is based on company location in the Belarusian border town of Medno. Character: the owner of the Pribuzhie lands and the founder of the production of sausages, the nobleman MIEDNOWSKI. The slogan “Smak i honor” resembles the generic motto and reflects two components of the brand's strength: the taste of the product and pride in its quality.
The logo and packaging design play up the variety of the product and its uniform style with fabric textures. Just as a fashionable nobleman changes his costumes every day, so our product “changes clothes” depending on the SKU.
The basic brand color is orange, which clearly highlights the products on the shelf. Additional colors — brown, yellow — emphasize the authentic "copper" character.
On the basis of the brand, a sub-brand Mednovsky Broiler was created, where a logo and packaging design reflects key composition and color solutions.
Task: complex brand development — positioning, brand platform, naming, slogan, logo, identity, packaging.
MIEDNOWSKI — products made according to traditional Polish recipes. The decision is based on company location in the Belarusian border town of Medno. Character: the owner of the Pribuzhie lands and the founder of the production of sausages, the nobleman MIEDNOWSKI. The slogan “Smak i honor” resembles the generic motto and reflects two components of the brand's strength: the taste of the product and pride in its quality.
The logo and packaging design play up the variety of the product and its uniform style with fabric textures. Just as a fashionable nobleman changes his costumes every day, so our product “changes clothes” depending on the SKU.
The basic brand color is orange, which clearly highlights the products on the shelf. Additional colors — brown, yellow — emphasize the authentic "copper" character.
On the basis of the brand, a sub-brand Mednovsky Broiler was created, where a logo and packaging design reflects key composition and color solutions.
