The Roof at Waterhouse
Branding, Identity & Menu Design
Branding, Identity & Menu Design
The identity of The Roof bar is very much inspired by wheat-paste-glued posters on the streets of old Shanghai back in the days, plus elements from the current architecture of the hotel. The idea of such posters is replicated with the vintage newspaper adhering to recycled wood using a modern version of the wheat-paste-like glue. The use of the wood takes cue from the hotel’s windows and wooden decks of the rooftop – which are wood reused from these 1930s old buildings & warehouses in Shanghai.
