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Swire Coca-Cola , Zhengzhou, China
together with Henan Charity General Federation
to launch a charity program " Care Umbrella in action"
the umbrella be release on taobao.com, the biggest eCommerce platfrom in China
all sales income will use on " support women" charity program
let society value women's rights
and help women who in critical situation to learn new skills, re-empolyment
to restart their new life
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This Umbrella is made from 6 recycled Coca-Cola PET bottles (RPET material)
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the umbrella graphic design elements including 8 "heart" icon
Love, Encorage, Farenity, Care, Hug, Finger heart, Like and Wish
combine with iconic Coca-Cola bottle graphic
to deliver the message - "warm & care"
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to promote the program on social media
I develop total 8 posters base on the 8 "hearts" graphic
extend "warm & care" story
