Andy Macpherson —
Brand Identity
Andy Macpherson is an Australian architectural photographer, known for creating images that give a sense of place. He has a distinct approach to documenting people and architecture that captures truth and beauty.
By observing the mechanics and natural geometry created by Andy setting up his tripod, we created a distinctive monogram ('AM'). The strikingly simple mark echoes the raw truth and beauty that Andy captures in architectural forms. The remaining elements are intentionally quiet; leaving room for hints of geometric structure, found in Space Grotesk by Florian Karsten Typefaces.
Brand and Website by Gangplank
Photography by Andy Macpherson
Typeface Space Grotesk by Florian Karsten Typefaces
Photography by Andy Macpherson
Typeface Space Grotesk by Florian Karsten Typefaces
Client Andy Macpherson
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Get in touch studio@gangplank.com.au
